A SIMPLE SEARCH LED TO MY PASSION

What started out as a quick online search about digital marketing so I could grow my Shopify business soon turned into a deep love for digital strategy.

Hi, I'm Moumi Fall! 2020 marked the start of a journey that has been nothing short of transformative.

Let me tell you why…

How’d I get into the world of copywriting?

Growing up, I would always say “I love to help people.”

I wrote my college personal essay on how I wanted to join the U.N. so that I could influence the lives of the children back in Senegal and even started out as an International Studies major.

But sorry International Studies, my love for digital marketing was too strong to ignore.

I created websites, content, wrote A LOT of copy, and soon family & friends were asking me to help.

I got into freelance copywriting when I started helping my aunt build her website for her school and nonprofit in Senegal.

I then knew that this is what I wanted to do.

Remember how I said I’ve always wanted to help people? Well, this is my way of combining my love for helping people with my love for digital marketing.

My Purpose:

Self-development! I believe that career, wellness, and education are the pillars of bettering oneself. Therefore, I always look forward to promoting messages and resources that revolve around these three topics. 

I wouldn’t be where I am today if I didn’t embark on my own self-development journey. So my purpose is to help the next person who’s starting their journey find the resources they need when they start.

That resource could be your program.

This also ties into my values:

  • Freedom can only come from education. 

  • Empowerment comes through knowledge

  • Leadership breeds from change.